What is the point of article submission? If you are wondering what the point is of the whole exercise, then let's take a look at the three main reasons as to why scores of marketers and web masters are submitting hundreds and hundreds of articles to sites like EzineArticles each week.
Article submission attracts traffic to your website
The main reason for article submission is to increase the number of human visitors to your website. All of the big article directories rank extremely well in search engines; hence they draw in massive amounts of traffic. By posting articles that make intelligent use of keywords onto article submission websites, you are ensuring that these articles can be found. People who stumble across your articles are certainly going to be interested in what you have to say, and they may well be tempted to click on the link to your site for further information.
You are also going to be helping lots of people when you submit articles to websites. So long as your articles provide some excellent tips or advice, people are going to actually appreciate your help. Article submission makes a real difference to people's lives.
Article submission builds your reputation
You can easily build your brand and build up your reputation through article submission. For each article you put out on a given subject, you are slowly building up your reputation. This serves to create the impression of being an expert, which only increases trust and makes people more likely to want to visit your site. Once you establish yourself as the authority on your subject, more and more people are going to hear about you, and eventually you will become the first port of call for anyone seeking advice in your industry niche.
Build links back to your site with the resource box
Article submission is a great way of boosting your site's SEO ranking. The back links you can add into your resource box on some of the top article submission directories are very high quality. The more links of this kind pointing to your website that you have, the more relevant search engines are going to think your site is. Get hundreds of links from article directories and you will see your site rise up through the rankings very quickly.
Just remember that you have to be careful when adding links, as many article websites are quite strict about how you place them. Do it wrong and you will find that your articles are just getting rejected. The best article directories have a rule that you can only place one or two links, and they must be in the author resource box at the end of the article. Therefore, be sure to read the author guidelines before submitting any articles.
Alternatively, there are many experts these days who make a living from writing quality articles and submitting them to multiple directories for their customers. If you want to ensure that your articles will not be rejected, and if you want to be certain that the content you are posting is both well researched and helpful to people, then hiring an expert author might be the best solution for your article submission.
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