How can you take advantage of Ezines for your marketing efforts? The owners or authors of Ezines often "rent" their list of subscribers for specific advertisements. This could be done in the form of a related article or some form of banner or other advertising. Sometimes you can even get an owner to email an advertisement to their email distribution list. The benefit of Ezine Articles /Marketing is that you can reach a targeted audience via a specific Ezine who has gained credibility with their audience, i.e., their subscribers.
First, it's important to answer the question, "Just what is an Ezine?" The term Ezine is simply two words combined. Electronic and Magazine. Voila, now you have Ezine! So, Ezines are online magazines to which people subscribe. The variety of defined topics is extremely broad and topics cover just about anything you can imagine. An Ezine is subsequently emailed to its subscriber list once a month, quarter or whatever the specified time period.
The ease of using Ezines for marketing is moderate, with an average set up time of approximately five hours. Once you've found the proper and most effective Ezine and the initial set up effort has been accomplished, you'll need to determine the most effective ad copy to consistently get you the leads you desire. At this point you can use Ezine Marketing as an ongoing strategy, one that you can set up and then run for months, often without additional time-consuming maintenance.
If you don't have any budget for advertising in Ezines, that's okay. One way to approach Ezine owners that won't have any cost is to reach out to a targeted Ezine owner and see if you can find out what topics will be covered in upcoming issues. If you can successfully find out this information, you can then write an article directly related to one of the topics and convey to the owner that you would like to contribute at not cost. (If they insist, you may offer to set this up as a joint venture ad where you split potential profits). Or beforehand, write a handful of articles related to the general topics covered by the Ezine. As long as your article has solid, free and valued content that will benefit the subscribers, you stand a good chance of having your article included. You should be able to include your contact info in your signature portion at the end of your article.
The first step is to find the most appropriate Ezine, one that has a subscriber base having an interest in what you are offering. Do a Google search for Free Ezine Directories. If you have an initial budget, a great source is the Directory of Ezines, owned by Charlie Page. I believe the cost for this is $197.
Conduct some initial Ezine searches. If your search topic is "Work From Home", be sure to try a search using "Ezine" at the end of your search phrase, and another with "Newsletter" at the end. Before jumping on board make sure it's a high quality Ezine. Just because there are a lot of subscribers doesn't mean that it's a quality source. Sign up for a few that look solid and check out some of the back issues. Ask how many times per week or month the Ezine is emailed? See how many emails you get. Is the content worthwhile? Ask the Ezine owner for references from advertisers.
Once you've completed your pre-advertising homework, you'll want to figure out what type of ad you want to place. The basic choices are solo ad, sponsor ad, classified ad or a joint venture ad. Negotiate the cost of your ad directly with the Ezine owner. Consider your budget and plan on testing your ad to smaller groups of say 10,000 to 20,000 subscribers before going big. Never spend your entire budget on one ad. Be absolutely sure to use a solid ad writing strategy. (Stay tuned as this will be covered in my next article). This is vital if you want to grab people's attention by rather blatantly letting them know you can help solve their problem, get them involved by providing some form of education, figure out how to let them know what you have is real and can work for them, and of course getting them to take ACTION! If you don't follow the basic marketing steps in a congruent fashion, the system tends to break down and your efforts are not as effective.
Confirm the placement of your ad with the owner and be sure you actually see it yourself in the proper issue. Make sure you double-check your tracking URL before submitting the ad so you can track your results. When your leads begin to come in, calculating the cost per lead will help you determine the effectiveness of the ad campaign.
When you find an Ezine that works for you, it may be a good idea to schedule ads in advance. This is a great way to map out your marketing plan several months in advance. For simplicity, you may want to use a separate email for your Ezine campaigns. It's also a good idea to formulate a spreadsheet to track your results for research and to have a database you can use as you move forward.
This is it for now regarding the basics of Ezine Articles and Ezine Marketing
Good luck and remember to develop and nurture your Millionaire Mindset and to always keep your "WHY" in mind and in sight!
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